KLF, The ‎– What Time Is Love? (Pure Trance 1)

Label:
KLF Communications – KLF 004T
Format:
Vinyl, 12", 45 RPM
Country:
Released:
Genre:
Style:

Tracklist

A What Time Is Love? 7:05
B What Time Is Love? 7:00

Companies etc

Credits

Notes

B doesn't have an apparent track name, but is a version of "What Time is Love?". Label on B states: "KLF Communications / Pure Trance / Made In England".

Limited to 2000 copies. Original release of "What Time is Love?"
Repress released on 15 July 1991 in unknown quantities. Repress is almost impossible to distinguish from the original except for maybe these details: If you have both you will notice that the repress has a darker green colour and that the original sleeve is more glossy. Also the repress is likely to have a plastic inner sleeve while the original is likely to have a paper inner sleeve.

Other Data: Welcome to the trance.

℗&© 1988 KLF Communications

Barcode and Other Identifiers

  • Barcode (Text): 5 017139 240042
  • Barcode (Scanned): 5017139240042
  • Matrix / Runout (Side A): KLF-004T-A1 DAMONT
  • Matrix / Runout (Side B): KLF-004T-B1 DAMONT

Other Versions (Showing 5 of 5) View All

Title, Format Label Cat# Country Year
What Time Is Love (Pure Trance 1 - The '89 Primal Remix) (12") KLF Communications, KLF Communications KLF 4R, KLF 004R UK 1989
What Time Is Love? (Pure Trance 1) (12", W/Lbl, RE) KLF Communications KLF 004T UK 1989
What Time Is Love? (Remix) (12", TP) TVT Records TVT 4071 US 1989
What Time Is Love? (Pure Trance 1) (12", W/Lbl) KLF Communications KLF 004T UK 1988
What Time Is Love (Pure Trance 1) (12") TVT Records TVT 4071 US 1989
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Reviews & Discussion

Bong Feb 01, 2012
To me this is the record that started the Trance genre. Today the genre has of course mutated to something that makes you wonder if people listening to the stuff that goes under the name 'Vocal Trance' actually knows what the term 'Trance' means.
There's still music produced that you can easily trace back to the roots(this 12"), like some stuff on Joof, for example Oliver Prime.
I had a look at the current Wikipedia article at http://en.wikipedia.org/wiki/Trance_music and they don't even mention this track. I wonder if the article on Christianity mentions Jesus?
Review by moonmaniac Jan 22, 2008
Cauty & Drummond created a timeless (no pun intended) classic with this one. It can be seen as a prototype, a progenitor or even a milestone. Whatever you want to call it, it's that good. Due to the heavy exposure, caused by the 'over-remixing' by the boys themselves. Most people will know that melody, even if they aren't into dance music.

This release, more known as Pure Trance 1, has the beatversion and the beatless version. The beatless one which would be put on a Japanese 3cdsingle set and is the more available one. The original beatversion is the finest one of them all. There has been said so much about why this track is so magical but it just is.
Rated 5/5
Review by schtel Aug 26, 2003
This version of "What time is Love" is one of my favourite all time tunes. It is nothing like the dance version, it's stripped down the more familiar and obvious samples along with the beats; it is purely dubbed and tranced out. This track is a real drifter, gone to bed many times whilst listening to this. It still grabs me and in my opinion is the only real decent thing from The KLF. It also encapsulates a part of the whole feeling from around the late 80's early 90's, but without that annoying four four beat!

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