ABC is a perfectly simple name for a group who swore to write perfect pop songs ever since... However, it is a less known their origin in Sheffield avantgarde scene called Vice Versa (one of the most perfect all-time names to call a band), which only points out to their perfectionist stance as truly embraced (and eventually disappointed) by punk and its cyclical fashions (their own anti-consumerist anthem 'Artists at War')... The way The Human League sold their soul, Vice Versa were their dark twin brother; the way 'Dare' collided down the mainstream corridor with Philip Oakey unable to repeat it again ever after, Vice Versa turned from the incredibly chaotic minimalist electronic noise-some into a more soulful fraction ABC that immediately striked against the tide with their own organised sound structure intended to a wider pop-market. Some called it pretentious and cynical. But it's not really. It's a perfect product. 'The Lexicon of Love' might remain a curse of momentary trends that fitted in perfectly at the time for the group, as their sound heavily progressed throughout the past twenty years in various directions, still they make it all quite timeless and appearently memorable experience.