Alejandro Roman a.k.a. S.O.N. began his dj career in 1994, his first gig was in a small club in his hometown “Mexico City”, with a crowd of approximately 400 people. That day he showed the people, in spite of his young age, he could rock people with beats overloaded with energy. This party was the springboard that impulsed him strongly into his career, allowing him to share the stage with artists of great stature, such as: A.J. Mora, Andreas Kremer, Frank Kvitta, Miss Yetti, Robert Natus, Pacou, T-1000, Gunjack, Greg Goldsack, Latin Players, between many others.
At 2000 he began his international career as a “dj-producer-remixer” obtaining an incredible acceptance from the crowd putting some of his themes in the first places at some important popularity lists in countries like Canada, United Kingdom, Russia, Spain, Italy and Slovenia. From that date on, some of his tracks are continuously supported by very important international dj/producers around the globe like Raoul Zerna, DJ Preach, DJ Veztax, DP6, Greg Kobe, Bando, Dj Gray, Chris Zimmer, Mark Ankh, Umek, Rob Stow, Gunjack, Ryo Shimizu, Submerge, Aitor Ronda, Darkrow, Ben Long, Iago de la Vega, K.E.N.Y.U., DJ Nojs, etc.
His experience reached in all this years of hard work has made of this artist one of the most important Latin American ambassadors in the international electronic music scene, beside the music production and the “djing”, Alejandro participates in an active way writing charts, articles and reviews for diverse publications related with the electronic music business like; DJ Concept Magazine in Mexico, Dance LA in Argentina, Top of the floor in Italy, etc.
At 2008, S.O.N. (a.k.a. Alejandro Roman) it’s named as one of the 100 preferred djs in Mexico by the DJ Concept Magazine, his music is recognized and played by thousands of djs around the world, his gigs are heard in the most remote places in the globe, and the list goes on…