Ever since the late '70s, Martin Rushent has been one of the top record producers in England, with credits involving some of the most successful acts of the post-punk era. Rushent could be found as an engineer in the early and middle 1970's, on records by T. Rex (Electric Warrior) and David Essex (Out On The Street), among others -- by the end of the decade, however, he had moved up to producer on records by Joy Division, and at the start of the 1980's he took charge of the reconfigured Human League's fortunes in the studio, producing their single "Boys And Girls" and a lot of what came after. His clients during the 1980's encompassed Shirley Bassey, the Stranglers, the Buzzcocks and Ian Gomm, as well as the Go-Gos and the the Rezillos. His 1990's credits included work with Pete Shelley. Rushent was so successful that Warner Bros. sponsored the creation of his own custom Generic Records label.