Growing up in Minneapolis with pal Kurt Harland, he decided to start up a small synth-pop band known then as "The Information Society" with Monat Konar and Harland. After redoing their original version of "Running" with new vocals by Harland, it became an overnight hit all over the US both in clubs and the radio.

Aside from producing Information Society material, he went on to produce and remix many Latin House and synth-pop albums for TKA, Red Flag, Anything Box and T42.

Several years of hit and miss InSoc success, Paul Robb left the group after their third album's lackluster sales.

Robb went on to produce albums for Dissonance and his alias Think Tank on his short-lived label Hakatak.

Robb continues producing albums for other artists and his side project with vocalist Barbara Cohen as Brother Sun Sister Moon / Luminous as well as producing music for television and commercials for which he has received (currently) two Clio awards.

In 2006, he decided to re-form InSoc.