Roland Beelen was the boss of the
Antler-Subway record label, which he set up with
Maurice Engelen (Praga Khan).
Using the pseudonym Bellucci, he was part of the Belgian trio Morton, Sherman and Bellucci. They were among the founders and most productive artists in the New Beat movement of 1987, releasing an estimated 100 recordings in one single full year under a plethora of names.