Sam is an artist and record producer known for a heavily produced electronic sound. Under the pseudonym Sam La More, he was an early proponent of electro house, which became commonly known as electro from about 2004. His 2006 project, Tonite Only was a key electro act which emerged from Australia's club scene.

Sam is known for his precise production and sounds created by drawing his own waveforms. He works with artists and other producers in London and Hollywood. Sam lives in Sydney, Australia.