At the age of 17 he discovered he wanted to live his passion for music by entering the music business. He started working with a friend called Alexander Strasser who had a little home recording studio. But the first productions did not have any success.
After finishing school he followed some friends of his and moved for 2 summer seasons to Ibiza where he worked as a promoter in clubs. This is how he could meet the right people. A tour promotion finally agency accepted to give him a chance and offered him to become the road manager for acts such as 2 Unlimited, Snap!, Rozalla, Dr. Alban, Ace Of Base and many more. He then met Johnny Wright, manager of Turbo B. (the rapper of Snap!). When Turbo left the group in 1991, Sven asked him to rap on a track that he had produced together with Gary Carolla and Alexander Strasser. Turbo liked the track and threw his raps on it: Centory was born.