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100% Pure

Profile:The Amsterdam based imprint 100% Pure was founded in 1992 by Sandy Hunter and Dylan Hermelijn (2000 and One, Edge of Motion). Dylan bought his first drumcomputer, a Roland 303 from producer Tjeerd Oosterhuis. The label is home of the early works of Steve Rachmad, Jerome, Stefan Robbers & Orlando Voorn. The label was setup to give home to the deeper melodic techno. Consciousnessly they didn’t do any promotion, to keep the label Underground. It worked, because the label sold itself. Around 1995 the label was at his peak of popularity, both national and international. The track Asphyx was the first major clubhit around the world for 100% Pure, played by dj’s like Darren Emerson & Sven Vath. In 1997 "loop techno" was very popular. This was the beginning of the end for the first era of 100% pure. The techno was getting harder and more abstract with less room for the warm sound 100% pure stood for. They released one loop based ep by Steve Rachmad, but the damage was already done. Their distributor Mox Music went bankrupt, which left the label with big debts. This led to what seemed to be the end of the label 100% pure and in 1998 Dylan & Sandy pulled the plug out of the label. Dylan decided to start working in the IT-business to pay of his debts. He was so sick and tired of his defunct label that he didn’t enter his studio for 6 years. He thought he would never make music again but his heart kept beating for the passion of producing. Obviously, Dylan thought he was finished with house music, but house music wasn’t finished with him.

In the summer of 2003 he regained his trust in the techno scene. He began visiting record stores again and got his old studio gear back from under a layer of dust. When he visited the Amsterdam based recordstore Outland again, he met many of his old friends from the scene. When he heard a new track from his friend Jeroen Krom (Jerome), it was time for him to get back into the world of bassdrums and hi-hats. The second era of 100% pure began after six years of absense with a release from DJ Madskillz. Their second released ep after the ‘time out’ was a debut from “then” newcomer Shinedoe. Dillema was one of 2004’s biggest tunes. After that success Dylan & Shinedoe started the label Intacto. The third release on this label was by Shinedoe. Phunk with the warm Detroit techno funk feel was one of the biggest tunes of the year 2005. It was played by the likes of Richie Hawtin, Sven Vath and Carl Craig. In the spring of 2006 Dylan set-up a new sublabel from 100% pure called Remote Area. This will be the home for the more experimentel techno. The second release of that label under the moniker Microfunk ( Dylan Hermelijn and Dave Ellesmere) was the hit for the summer of 2006. Pecan sold more than 5000 copies in 2 weeks, which nowadays in the digital era is an astonishing amount.

In the years to come we will hear much more from the already semi-legendary label 100% Pure. This is only the beginning of their second youth.
Sublabels:Bangbang!, Flow, Remote Area
Contact Info:Planet Gong Productions
100% Records
Woestduinstraat 97/2
1059 SP Amsterdam
The Netherlands
Tel/Fax: 31 20 617 35 38
info@pure-records.net
URLs:http://www.myspace.com/puremusicamsterdam
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Discography:
PURE 1 Pure (3) My Life In The Bush EP (EP) ◄ (2 versions) 1993
PURE 2 Babies From Gong Babies From Gong (12") 1993
PURE 3 Stefan Robbers Afridisiac ◄ (2 versions) 1993
PURE 4 2000 And One* Belongings EP (12", EP) 1994
PURE 5 Sterac Sitting On Clouds (12") 1994
PURE 6 Stefan Robbers Mask EP (12", EP) 1994
PURE 7 Edge Of Motion Untitled (12", Ltd) 1994
PURE 8 2000 And One* Sunk Ice (12") 1995
PURE 9 Sterac Asphyx (12") 1995
PURE 10 Morning Glory Seeds, The Sightings (12") 1995
PURE 11 DJ Marcello & Derrick May Serenity (12") 1995
PURE 12 Master o. C. Breaks (12") 1996
PURE 14 Urban Nature Everything (EP) ◄ (2 versions) 1996
PURE 15 Sterac Secret Life Mixes Part 1 (12") 1996
PURE 16 154 Dusk EP (12", EP, Ltd) 1996
PURE 17 Edge Of Motion Ad Hoc : First Mixes (2x12") 1996
PURE 18 Sterac Secret Life Mixes Part 2 ◄ (2 versions) 1997
PURE 19 Sterac Osirion ◄ (2 versions) 1996
PURE 20 Jerome vs. Sterac Trillipone ◄ (2 versions) 1996
PURE 21 Jerome Elementz (12") 1997
PURE 22 2000 And One* Galaxy Child ◄ (2 versions) 1997
PURE 23 Dreg Up That Hill (12") 1997
PURE 24 Jerome Artmosphere / Epilogue (12") 1998
PURE 25 DJ Madskillz Morning Glory (12") 2004
PURE 26 Shinedoe Dillema / Alpha (12") 2004
PURE 27 2000 And One* The Return Of ... ◄ (2 versions) 2004
PURE028 Jerome & Jamie Anderson Rotated / Rotating (12") 2005
PURE 29 2000 And One* Adonai Elohim ◄ (2 versions) 2005
PURE 30 Djinxx Back To Holland EP (12", EP) 2005
PURE 31 Dave Ellesmere Four Symbols (12") 2005
pure032 DJ Madskillz Redux EP (12", EP) 2005
PURE 33 Bart Skils & Anton Pieete Hi-Hert / When Midnight Calls (12") 2006
PURE 034 Shinedoe Seek And You Will Find ◄ (2 versions) 2006
PURE 35 Bart Skils & Anton Pieete Between These Walls ◄ (2 versions) 2006
pure036 2000 And One* Pak Pak (10", S/Sided) 2007
pure037 2000 And One* Tropical Melons (10", S/Sided, Ltd, Whi) 2007
PURE 038 Bart Skils & Anton Pieete The Running Man ◄ (2 versions) 2007
pure039 Shinedoe Sound Travelling Remixes (12") 2007
pure040 ltd Shinedoe Sound Travelling Remixes Ltd ◄ (2 versions) 2007
PURE 041 Polder Topdrop / Shandy (12") 2008
PURE 042 Sensitiva Mimosa / Together (12") 2008
PURE 043 Bart Skils & Anton Pieete Aka District One The Shining (12") 2007
PURE 044 Kabale Und Liebe Miami Nice / Flodder ◄ (2 versions) 2008
PURE 045 Bart Skils & Anton Pieete Aka District One Handsome / One 2 One (12") 2008
PURE 046 Bart Skils & Anton Pieete Aka District One Time For Grace (12") 2008
PURE 047 DJ Madskillz Samba Legacy / Other People (12") 2008
PURE 048 Kabale Und Liebe Childs Play / Disko Bzrk (12") 2008
PURE 049 Polder December / Badalos ◄ (2 versions) 2009
PURE 050 DJ Madskillz Down The Rabbit Hole (12") 2009
PURE 051 District One Aka Bart Skils & Anton Pieete Dub Crystal (12") 2009
PURE 038.5 LTD Bart Skils & Anton Pieete The Running Man (Adam Beyer Mix V2) (12", Ltd, S/Sided, Red) 2007
PURE CD 1 Sterac Secret Life Of Machines (CD) 1995
PURE CD 2 Edge Of Motion Ad Hoc (2xCD) 1996
PURE CD 3 Sterac Thera (CD) 1998
PURE CD 5 Shinedoe Sound Travelling (CD) 2006
PURECD006 2000 And One* Heritage (CD, Album, Dig) 2009
PURE LP 1 Sterac Secret Life Of Machines (2xLP, Album) 1996
PURE LP 2 Edge Of Motion Ad Hoc - The Album (2xLP, Album) 1996
PURE LP 3 Sterac Thera (Album) ◄ (2 versions) 1998
PURE LP 4 Various Artist* 100% Pure (2x12", Comp) 2006
PURE LP 5 Shinedoe Sound Travelling (2xLP) 2006
PURELP006 2000 And One* Heritage ◄ (2 versions) 2009
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