Arcade

GoodNF, Mar 29, 2007

For many of you, and also for me, Arcades "Dance Classics" were the first purchase of funk/soul/disco music on CD. And their "Turn Up The Bass" compilations were my introduction to house, acid and techno. But this company also had a history before that.

In the early 70s, "various artists" compilations (samplers) usually consisted of tracks from only a single label or record company. In some other cases, tracks were simply re-recorded cover versions by session musicians.

This changed when Arcade went into business. Arcade licensed tracks from different record companies and brought them together onto a single album, marketing with "original artists - original hits". The result was a string of "all killer, no filler" compilation LPs, usually 10 tracks each side, with names like "20 Power Hits", "20 Rock n Roll Hits", "20 Solid Gold Hits" and so on. These compilations reached the #1 spot in the Netherlands and opened the eyes of people from other record companies to do the same.

Next step was to release compilation series in the 80s, most notably "Top Hits [yy]", "Remember the 60s" and "Woman In Love" and when the CD hit the music scene, "Diamond Star Collection" and "Golden Love Songs" (a stunning 20 volumes).

But worldwide attention received Arcade with the aforementioned milestone named "Dance Classics". The concept resulted in 16 volumes, plus a lot of spin-offs: 4 ballad volumes, 4 remix volumes, 4 Italo volumes, 3 12" megamixes (two of them by Ben Liebrand), 2 Summer volumes and an album-length megamix by the people now known as the Klubbheads DJ Team. Never before was disco music made available on CD on such a huge scale. People from all over the world were travelling to the Netherlands just to visit record and CD fairs in order to buy the CDs.

As soon as the original series got out of stock, Dance Classics was revived with the 4-volume "Gold" series, allowing consumers to purchase the best of the original series plus a couple of new tracks on affordably priced double CDs.
From time to time, the concept retuned in some form, such as "Club Classics", "Dance Classics Into The 80s", "Dance Classics, The Next Generation". However, the far more sophisticated Canadian label Unidisc became the primary resource for dance classics re-issues, even branding their releases as "Dance Classics" and exceeding the original series with their over-40-volume "Star Funk" series.

In 2001, Arcade and Universal joined forces and re-issued the original 16-volume compilation series. A couple of tracks were not available for licensing and were replaced by others. Other tracks became available in longer versions than featured on the original series. Although there was heavy demand for even more volumes, the series was not expanded.

Arcades second and probably most important milestone is of course "Turn Up The Bass". Combining the biggest club tracks with local favourites and some hidden secrets, TUTB provides a great overview of the development of dance music in general between 1988 and 1993. The series reached 25 volumes, plus 4 rap volumes, and sold in total more than 2 million copies. Not bad at all for a music genre that was strictly underground in 1988.
With the associated "House Party" releases, Arcade turned continuously beatmixed compilations into mass media. The mixes were even accompanied by a club tour.

In 1993, dance music had become so diverse and specialised that continuation of the series was no longer possible. There was Eurobeat, hip hop, R, House, Techno, Breakbeat, Jazzdance and so on. Dance music lovers were simply no longer into each others music. And all genres had enough potential to boast No. 1 hits.
Arcade answered with the release of specialised dance compilations like "Megadance" (mainstream), "Techno Trance" (techno and hard dance), "The Ultimate Dream Mix" (ambient) and "Serious Club Hits" (club/mellow).

The TUTB sales figures were, however, literally blasted when the "Thunderdome" series hit the music scene. The compilations of hardcore gabber sold on the average 150.000 - 200.000 copies per volume in the Benelux countries alone! The reason is that (apart from 12" vinyl and party events) CD compilations were the only way to experience hardcore gabber: no single releases, hardly any airplay or club play and no music videos.

Despite the enormous Thunderdome sales, the pioneering role of Arcade was over. The role of the DJ became more important: DJs started to run their own labels, organise parties, produce other artists, make tracks, remixes and mixed compilations as a way to express themselves. The results: "Fresh Fruit Cocktail", "Static/Spiritual Tracks", "[nth] Works", "In Search For Sunrise" and so on. A dance music recording meant nothing until it was played by a well known DJ. At a certain point, beatmixed compilations outsold unmixed dance compilations.

But we should remember Arcade as the company that played an important role in the development of dance music in general from strictly underground (1988) to mainstream (1993).
Without TUTB, lots of people would not have been introduced to (acid) house, techno and rap.
As a result, "big name" artists like Madonna or Michael Jackson would probably not have hired Masters at Work, C & C, David Morales etc. for a club-style remix of their songs.
A lot of people would not have rebuilt their sleeping rooms into studios.
And the breakthrough of the now worldwide known Klubbheads DJ Team was actually a megamix of TUTB-tracks.

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