Sub-label of Decca that existed from the late 1960s to the early 1980s. Initially set up to promote the ''Deramic Sound System'', a new recording technique, resulting in 24 orchestral easy listening albums with the Moody Blues as the only rock band amongst them. Later on the label was moulded into a specialist label for British psychedelia (mostly singles), prog rock (the bulk of the albums) and Northern soul/mod sounds. In the 80s, they released records by several synth-pop groups including B-Movie and Bananarama, as well as the post-punk of the likes of TV21 and Splodgenessabounds.