End was established by
George Goldner as a label for his growing list of artists who's doo-wop or emerging R&B styles did not 'fit' his
Gone Records label. One such group, signed and managed by Goldner's protege
Richard Barrett, was
The Chantels. Their first single, on End 1001 was 'He's Gone'. Barrett then wrote and featured on their hit 'Maybe', released in December 1957. Two further chart-making groups were signed in 1958,
The Flamingos and
Little Anthony & The Imperials.
End was sold to Roulette in 1962.
Prior to the sale the labels had a pale grey background. In 1961 an 'End Music Inc' credit was added to this 'grey dog' label. After 1962 this label became pale blue, known as the 'blue dog' label with a Roulette credit. Subsequent issues were on the Roulette label until the late 1970s, when reissues by Roulette featured
End on an orange center bar on a pale blue background.
Compilations of
End artists became available on the
Murray Hill Records,
Rhino Records and
Collectables labels