Inspired by a new wave of producers who were successfully expanding
upon the Chicago house music blueprint by adding state of the art
production techniques and a cosmopolitan edge to art form, Guidance
embraced the emerging globalization of electronic music culture by
assembling a diverse and talented roster of artists from across
Europe, the UK, and North America. The label released its first two
singles, Free Energy "Happiness" and Projekt: PM's vocoded house
classic "When the Voices Come" in May 1996, and haven't looked back
since. It followed with a string of timeless twelve inches that
helped launched the careers of house music legends such as: Austin
"Abacus" Bascom, Deep Sensation, Blueboy, Fresh and Low, Kevin
Yost, and Chicago's very own Glenn Underground, prompting Muzik
Magazine to proclaim Guidance "the best new house label in the
world" in its 1997 year end issue.

This Label converted me to Deep House. Always deep Quality stuff, with a wide range of different releases, from Hip Hop to Downbeat, Nu Jazz and Deep House.
If you listen to the artists on this label, you will get an overview about the quality productions of these genres.

Like already said, if you get the chance to listen to a Guidance recording do so :)

Excellent Chicago area deep house label that has been around forever and is still in business releasing quality material. The quality is generally high, and quite consistent. Many noted house artists have at least one release on Guidance.

If you like it deep and see a Guidance release at the record store, give it a listen... you won't regret it!