Iridite

MikeF, May 12, 2003

"Its all about the music"

Iridite was founded on this principle in the summer of 1999. Dedicated to producing quality electronic dance music, and acting as a platform for both established and new artists whose work was yet to be heard. This music would be unified not strictly by genre but by its quality, the styles ranging from down tempo to Detroit inspired techno and house. Initially the aim was to bring together different artists on each release, each track being the strongest possible selection by that artist for the EP at that time.   

The label was set up because at that particular time there seemed to be fewer and fewer labels who could diversify in any way - every label seemed to have its own "sub label" which in turn had its own "sub label" serving only to ghetto-ise any form of music which wasnt just "bang bang bang" techno.

"There was also the slight feeling of arrogance that we - with our perspective gained through almost 15 years of involvement in electronic music in all its myriad forms, could provide a wider perspective and would be more open to different artists needs.  Another thing was just that - the artists.  So far Iridite have issued absolutely no instructions whatsoever to artists regarding their input to the label - no remixes suggested or "cheeky" edits of tracks etc - just quality music from people who under normal circumstances would never even consider approaching record labels with all the music business bullshit that goes with them."- Jason Brunton

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