Ministry Of Sound

Jooles, Apr 12, 2003

Ministry of Sound are part of the wider phenomenon of "dance" music going mainstream. A phenomenon which has been going on a long time, and which is here to stay.

Back in the day, when the Orb were indeed doing the Chill Out thing so much better, and todays 30-somethings were in their early twenties or late teens, and outdoor raves werent sponsored, and the underground club scene really was for the true fanatics, and "Artifical Intelligence" was ahead of its time, the idea of something like the Ministry of Sound even existing seemed impossible. Surely, this stuff could never become commercialized? The mainstream will never buy it!

But good vibes sells, and I reckon it was always inevitable that the marketing men would make some serious money out of dance culture. Look back to the early 90s and the commercial dance compilations were already there back then: Move the House, Serious Beats, Turn Up the Bass... Admittedly, not selling as many truckloads as Chill Out Ibiza Vol. 235, but the targets had already been set by the big industry players.

I agree that most of what Ministry of Sound releases is drivvle, but at the end of the day, its big bizness, and we all have the right to not buy it!

Someone pass me the Vicks, a lightstick, and some half-time oranges!

Was the above review useful to you? Yes  No  (report)