Founded by Cem Oral (Jammin' Unit) and Roger Cobernus (Kerosene) in early 1995 and based in FFM, the Pharma sound was characterized by a hybrid of Electro, Techno, and Dub styles, which often incorporated odd vocal samples or other bizarre elements. The label acted mainly as a vehicle for the founding duo under various guises (Zulutronic), but also released electro oriented material from other well known producers such as Can Oral (Loisaida Sisters), Edward Upton (DMX Krew), Mathis Mootz (Bad Street Boy) and Air Liquide. Each releases artwork and layout was done by Berlin graphic designer Bente Schipp, who also created the "Pharma font" used throughout the labels run. All titles were released through EFA distribution. The label was ended in early 2000.