I would like to balance out the overly enthusiastic comments with a mild disagreement with whats been written.

To newcomers just discovering modern techno, this label provides accessable and often easy to find releases, which are also quite easy to mix with.
The double packs are in fact almost purpose made for this, with tracks matching each other snugly, and on one release I have, the B and C sides are the the same BPM.

However, as you hear more work from artists featured on this label, you will find they have often released better material elsewhere. Some of my favourite artists have released 12"'s on primate, but its certainly not my favourite work of theirs and in some cases its their worst.

Also as you hear more techno in general the novelty of the sound (where you love everything because its new to you) wears off and you start getting picky.

Finally its about variety and depth. A lot of the stuff here is simple and lacks depth, and the focus tends to be quite narrow. When artists release on primate, its always the same kind of track. You generally know what your getting, but this predictability over hundreds of releases is also the labels main downfall.

I have spent times and times to try and find a label that would sort of "represent" techno more than PRIMATE does. I thought I had found it in DRUMCODE and TRESOR, but that was not the case. The most colourful and "pleasant to hear" techno deffinitely comes from PRIMATE, and major respect their sub-label ENDANGERED SPECIES, two of the records of which I have are the best compilations of various artists that can be found on vynil.