STR was founded by DJ Jason Michaels as an avenue to deliver his own personal productions to the world. Since its inception in 2004, STR has quickly become more that just that. With close to 75 artists signed, STR has grown rapidly and its expanding its reach globally as it boasts artists from the US to Eastern Europe and Australia. With its prime focus on international talent, STR has moved into the spotlight as a fresh up-and-coming label, which dedicates itself, not only to quality releases, but to nurture new talent across the globe, and provide the opportunity for new artists to live their dream. In late 2006, STR launched a heavy marketing and reach-out campaign, and in doing so, has landed a very talented artist, Chris Drifter, who now naturally holds title of A/R manager for the label. With Chris strategically located in Hungary, a fusion of music from east to west is introduced, which makes this label very diverse, ultimately giving it its strength.