The term style of life was used by psychiatrist Alfred Adler as one of several constructs describing the dynamics of the personality. It reflects the individual's unique, unconsicous, and repetitive way of responding to (or avoiding) the main tasks of living: friendship, love, and work.

The label Style of life tries to express the main tasks of life with music.
Music that is characterzied by distinctiveness and individuality, allowing the artist to produce music that reflects his state of mind without being ruled by current fashions, with the objective to communicate his inner life to people when listening to music, specially in clubs, but also at home or any other place.

Style of life could be deep, sometimes aggressive, but always a stimulator for the senses.
Style of life is a Lifestyle.