Innovative electronica-label launched in 1993 with Malka Spigel's first solo album "Rosh Ballata". Swim is run by Malka and her partner
Colin Newman (the Wire man) and has ploughed a furrow as the premier "Post Everything" label. Combining the best in genuinely innovative electronica, genre-crunching outrock and sheer sonic invention with strong melodic content the label cultivates the deeply cool while retaining a surprising accessibility.