Only just now did I notice that the Hoarse logo was in fact a horse (with no legs). Similarly, I had once purchased several items from this label and received with the discs a card with "hoarse" (lowercase) written on it in pen over a printed image. I put it up on a wall in my bedroom. It took me weeks to realise that the image was of a cropped human face in greyscale. The nose and mouth were intact, but all that remained of the eyes were shadows. My brain had tried to make sense of the image and had interpreted that the nostrils were eyes, therefore making it an inhuman "face" underneath the word "hoarse". It took me weeks to look beyond what my brain had told me and see the real image. The photograph looks realer and realer the more I look at it.