Butter Rum ‎– Hit The Beach

Ligosa Records ‎– LIG 509
Vinyl, 12", 33 ⅓ RPM

Companies, etc.



Release year is not printed on label.
Comes in Ligosa company sleeve.

Barcode and Other Identifiers

  • Barcode: 0 26656-0509-1 6
  • Rights Society: ASCAP


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June 15, 2013
Its great to see neo beach remembered. I used to work and party there back in the days,,donnie and rusty played the greatest music.. I wish clubs like neo beach were still around i had so many good times there.. "The beach was bitchin"!!!!!!


July 3, 2012
edited over 6 years ago
Thanks Retro-Kleptro for remembering Neo Beach. The "Hit The Beach Now!" tag on this song became an integral part of the marketing for Neo Beach; an incredibly decadent and popular nightclub on Lake Pontchartrain in New Orleans. Neo Beach opened Thursday, January 19th, 1989 at a little past 9PM. There were more than 1,000 people waiting in line to see the new temple of decadence; the first new nightclub to open at West End Park in more than a decade. Neo Beach had begun as Neo on Belle Chasse Highway in Gretna, on the West Bank across from the Meadowcrest Hospital. After losing it's liquor license in a hard fought legal battle that went all the way to the Louisiana Supreme Court, Neo had to close after enjoying it's biggest weekend of business in the club's existence. Less than 90 days later, the West End location opened it's doors to more than triple the previous location's business. We routinely did over three-thousand admissions per weekend night. Much of this success was due to the club's music performed by Donnie Celistine and Rusty Abney. Donnie would play Top 40 club hits till 4AM, then Rusty would go high-energy, deep underground till 10AM. In addition, the club presented hundreds of concerts featuring major Top 40 and Dance acts, and many classic rock shows such as Foghat, Cinderella, and Peter Frampton.

As owner of Neo Beach, with the help of my partner, Don Mohr, I designed and built the club and handled it's marketing. Jay Desoto was the hands on manager. As an ex-radio personality, I wrote and produced the commercials, which leads us back to the use of this song in our marketing. Using "Hit The Beach Now" along with C'Vello's "This Jam Is Cold" where Neo Beach is mentioned and sung about, I managed to create a strong identifying jingle that went something like this... Hit the beach now... (scratch) Neo, Neo Beach. We used this jingle thousands of times, as soon as anyone heard it, they new a Neo Beach commercial was on the air.

Of all the nightclubs I have owned, Neo Beach is my favorite; it was a very special moment in time. Anyone wishing to hear a Neo Beach commercial, or if you would like me to send you Neo Beach photos, just say hello at frankieagogo@yahoo.com.



January 9, 2010
I guess it's from 1988, because label release successor LIG 510 is from 1988.


April 20, 2009
edited over 6 years ago

Seeing this song labeled style wise as Hip Hop is kind of misleading. This is more of early Electro than hip hop. Just finding out this track wasn't very popular elsewhere during it's prime, is very surprising to me. Down here in the South United States, no such thing. From the click track to the Sassy Suave Vocal's, this song used to drive us wild at the notorious "Neo Beach". So the climaxing lyric, "Hit The Beach Now", and the keyboard and drum track pushing forward would literally sink the dance floor. Neo Beach was elevated on a wooden frame over water and would fit upwards of 300-400 people. With four 18's in a big box near the floor, this song would make em go wild. Mixing "Diamond Girl" and "Miami's Rockin", and others with this track would really tell you all you would ever need to know about what moved late 80's crowd's.