"The whole premise of the DJ movement was based on incorporating audio from other artists work, then modifying, adding to, and remixing it, to create something completely new. And in a lovely full-circle gesture, Absolut DJ literally gave users the ability to do the very same thing with the music of these successful DJs. ...So we decided to add a feature to the piece that allowed the user to save his unique composition, and send it to a friend. At this time there were no "Send to a Friend" buttons, the term "viral marketing" had never been uttered, nor had "word of mouth" in this context. Around this time, we'd begun calling the effect "friend to friend marketing". I rather still feel that this term is closer to the truth than "viral". "Viral" is something most advertisers probably wish it were, but it's never-the-less a fundamentally incorrect interpretation of the effect's function, and I think, the result of many failed campaigns. Absolut DJ was later identified as the Internet's first premeditated viral marketing campaign." — Joel Hladecek
Issued in a wide cardboard sleeve.
Barcode and Other Identifiers
- Matrix / Runout: 30796 1 8 <10051> MFG BY HYBRIDARTS.COM W R D 5 0 0