Marco Carola ‎– Play It Loud!



Versions (8)

Cat# Artist Title (Format) Label Cat# Country Year
MINUS106 Marco Carola Play It Loud!(CD, Album, Mixed) M_nus MINUS106 Germany 2011 Sell This Version
MINUS106-1 Marco Carola Play It Loud! LP1(12") M_nus MINUS106-1 Canada 2011 Sell This Version
MINUS106-2 Marco Carola Play It Loud! LP2(12") M_nus MINUS106-2 Canada 2011 Sell This Version
MINUS106-3 Marco Carola Play It Loud! LP3(12") M_nus MINUS106-3 Canada 2011 Sell This Version
MINUS106-3 Marco Carola Play It Loud! LP3(12", Promo, W/Lbl) M_nus MINUS106-3 Canada 2011 Sell This Version
MINUS106 Marco Carola Play It Loud!(16xFile, MP3, Album, 320) M_nus MINUS106 Germany 2011
MINUS106 Marco Carola Play It Loud!(CD, Album, Promo) M_nus MINUS106 Europe 2011 Sell This Version
LC-24155 Marco Carola Play It Loud!(CD, Promo) Minus Inc. LC-24155 Unknown Sell This Version


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February 27, 2014
edited over 5 years ago
referencing Play It Loud!, CD, Album, Mixed, MINUS106

In 1972, an American, Baltimore based movie director named John Waters released a feature film called "Pink Flamingos". One of its taglines was: An exercise in poor taste. The movie, revolving around a bunch of disgusting inepts trying to rest on their laurels as "the filthiest people alive", was so outrageously bad, it achieved legendary cult status, becoming one of the cornerstones of the so called cinema of bad taste. Everything about it was so strikingly bad you could not move your eyes away from the screen. The lack of taste or any common sense was so dominant, you actually wanted to watch characters who sell heroin to schoolchildren and kidnap and impregnate female hitchhikers, selling the babies to lesbian couples, 250 pound mothers who have egg eating addictions and what else not. At the time, about as appalling as on screen presence was, this was a movie you had to run to the cinema to watch.

Enter the Naples born Marco Carola. Once a living tech house/techno legend, a European prodigal son of electronic dance floor music. Owner of the highly esteemed, now sadly defunt, label Zenit. Proud owner of multiple global dance hits, and a string of timeless remixes. The man behind The Question moniker which rocked clubs around the clock season in season out. A producer whose records were selling like hot pancakes. In the DJ circuit, dropping Marco Carola tunes, that "Naples fused funk", was mandatory, a matter of prestige if you want to call it that. Having your own label, being your own boss. Having other producers wanting to be on your label, and rounding up big names whose work you'd fancy remixing. How can anything go wrong? Can it even go wrong? No way. Just no possible way it can. Well, almost, because believe it or not, it did.

A change in sound and pace is understood, evolution is compulsory for anyone who considers themselves an artist. In order to maintain credibility and dignity, an artist must keep it wet behind the ears, and well, just get out there and push the envelope. Cover new grounds, explore, fight, investigate, invest in new equipment, you name it. What part of that didn't you understand mr. Carola? This is not a matter of me being a hater because you play to crowded floors on Ibiza. Kudos for the success, man. My gripe is just how much were you willing to lose in order to get there... If this is your evolution, I wonder what would have happened if you decided to go all lazy and lose interest?

Let me introduce "Play It Loud!", an authentic exercise in poor taste. I usually avoid derogative comments on other people's creative output, but this degenerate piece of junk can hardly qualify as output, let alone creative. Marco Carola has had a string of releases which would have buried anyone's career during the past few years, but this is a sonic suicide note. Nothing more. There are literary drone ambient albums with more power than this one. Play it loud? For what reason exactly? There's nothing here worth playing at all, so the loud bit must be an inside joke I am not getting.

This is the single most stale, pale, pointless and trite album I have ever had the misfortune hearing in all my time listening to electronic music. If you have heard worse, I do not want to know about it. I have some self respect, you know? I can cope with mediocrity, and I do understand that not everything that goes through my stereo will turn out to be pure gold, but given I have listened to this album about three times (do not ask me how I achieved that), this implies I have irreversably lost 228 minutes of my life. Not good. Eighteen tracks, and there isn't a single moment of excitment, not even a hidden, unexpected instant when things take a twist, when something unexpected happens, nothing... Not a damn thing. I literary do not know what to write, because there is nothing on this album to write about. You cannot write something about nothing. What are supposed to be beats on this album are actually laughable farts, the bass lines probably come from Toys R Us "my first Reason", and everything else is just so excessively bad, that Marco Carola can rest assured that this crap will not ever, under any circumstance, achieve cult status like the movie I quoted above.

Making crap appealing and attractive is an artform, Marco, just ask John Waters. "Play It Loud!" is just garbage, end of story. I was so excited when mr. Carola made a moderate comeback with his release on the evergreen Plus8 label, but that proved to be a majestic trick. A fraud, if you will. This, on the other hand, is far worse than anything he has ever, and I do mean ever done. As much as I am reluctant to writing this down, it needs to be said: Why hast thou foresaken us Marco Carola? Why?
This is not progress, or evolution. Every time someone releases anything with three plinks and two plonks over subtly shifting beats, forty nerds emerge out of nowhere and unload intellectual turd about pseudo art, about latent complexity only a trained ear will decipher. Really? On "Play It Loud!"? Go knock yourselves out, then. This, ladies and gentlemen, is undiluted musical detritus. Anyone can justify the change in sound, anyone's change in direction at some point during their career can be explained, understood, and - ultimately - excepted or rejected by the respective fan base. Artistic evolution, even when it may not sound as such, should always be tolerated and comprehended. No one with an IQ above 70 could possibly want to do the same thing over and over for the rest of their life.

All of the above excludes Marco Carola. For the better or for worse, everyone has moved on and changed. Marco Carola did neither. Marco Carola simply fell off, and I would be very surprised if this once beaming and blinding techno star had it in him to regain former glory. This was a fall that really hurt, and your fans all have the same question: Why? Whatever the reason, we live in hope that you found what you were looking for where you at today... A disinclined fan.