The Grass Roots ‎– Let's Live For Today

Dunhill ‎– D-50020
Vinyl, LP, Mono


A1 Things I Should Have Said 2:30
A2 Wake Up, Wake Up 2:50
A3 Tip Of My Tongue 2:29
A4 Is It Any Wonder 2:42
A5 Let's Live For Today 2:35
A6 Beatin' Round The Bush 2:30
B1 Out Of Touch 2:50
B2 Won't You See Me 2:56
B3 Where Were You When I Needed You 2:59
B4 No Exit 2:34
B5 This Precious Time 3:01
B6 House Of Stone 2:40


Other Versions (5 of 16) View All

Cat# Artist Title (Format) Label Cat# Country Year
DS 50020, T 91213 The Grass Roots Let's Live For Today(LP, Album, Mono, Clu) Dunhill, Dunhill DS 50020, T 91213 US 1967 Sell This Version
MCAD-31325 The Grass Roots Let's Live For Today(CD, Album) MCA Records MCAD-31325 US 1988 Sell This Version
DLP 5005 The Grass Roots Let's Live For Today(LP, Mono) RCA Victor DLP 5005 Brazil 1967 Sell This Version
S/5035, S-5035 The Grass Roots Let's Live For Today(LP, Album, Club) World Record Club, World Record Club S/5035, S-5035 Australia 1972 Sell This Version
D 50020, D-50020 The Grassroots* Let's Live For Today(LP, Album, Mono) Dunhill, RCA Victor D 50020, D-50020 Canada 1967 Sell This Version


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January 29, 2017

It’s tough to deny a hit single, almost no matter what, yet sometimes the story is better than the music. It’s important to remember that the 60’s were followed by the 50’s, where the ad-men of the day set about to convince everyone everywhere that anything, properly promoted, could be sold … which is exactly what happen here with the Grassroots [the original spelling].

Headed by Rob Grill, along with Warren Entner, Red Bratton, and Rick Coonce, this imaginary band became the faces and voices that sold and performed the music of P.F. Sloan and Steve Barri … and people complained about the Monkees for being every bit as plastic. Regardless, the single “Let’s Live For Today” was a sensational AM friendly radio hit, complete with effects, hooks, and the attitudes designed to speak to the youth of the day; attitudes that danced lightly around the values embraced by the counter culture. The trouble was, this was not the first incarnation of the song, with the genesis being a long and winding road that began in Italy with the band who called themselves The Rokes, who were responsible for laying down the original concept in the UK back in 1964. Though it wasn’t until 1966 when a local hit English translation of the song was brought to light in the Netherlands of all places, with the song then being called “Be Mine Again” on Fontana [YF 278 136]; with the song being so local that even The Rokes didn’t discover the offense. From there, The Rokes created their own English version of their Italian hit which was entitled “Passing Thru Grey.” After a bit of tweaking and revamping of the lyrics The Rokes were now in possession of “Let’s Live For Today,” though it was not released. Expecting the song to be released in the UK, and to be just as big a hit as it had been in their native land, things went a bit sideways, with the group The Living Daylights [Philips BF 1561] recording the number, where as fate would have it, Warren Entner of The Grass Roots heard it while in the UK.

Now this is where things get dicey, questionable, circumspect, and the truth needs to be reigned in by listening and not discussion. If one listens to the Grass Roots version compared to that of The Living Daylights and both of those to the so called original by The Rokes, one quickly hears much more of a resemblance to The Rokes version and that of the Grass Roots. Of course there are minor variations in the lyrics, but for the most part, it sounds as if Warren had access to the unreleased Rokes take on the song, and went about finessing it to suit his needs. Oddly enough, when the Grass Roots single [Let’s Live For Today on Dunhill Records 4084] was originally released, it was devoid of any penmanship credits, with credits only showing up once the album Let’s Live For Today was released, with credits being given to Mogal rather than the correctly spelled Mogol. Some have speculated that his spelling mistake was due to the fact that The Grass Roots had a copy of the original tapes, with handwritten, easily mis-copied notations.

With The Rokes version [RCA 47-9199] finally released in the UK in April of 1967, they were going head to head with The Living Daylights, though again, The Rokes version again went sideways, with five seconds of the dramatic ending being clipped, along with a remix that muffled the impact.

And the result of all of this, why the Grass Roots grabbed the world by the tail, and rode this song into the history books with the other two versions bursting into flames on impact.

The album is laced with lightweight minstrel songs, even a cover of Bob Dylan’s “Mr. Jones [Ballad Of A Thin Man], all are rather forgettable, though the single “Let’s Live For Today” has not been off airplay since the day it first hit the charts. The aforementioned singles are rather difficult to come by, though I sincerely suggest that if you are at all interested in the times and musical history of the mid 60’s, that you search them out, and hear for yourself, another of the worlds great musical rip-offs.

Review by Jenell Kesler


July 30, 2016
A New Zealand version of this exists. Double flipback cover, fully laminated (Cello-Kraft Ltd.), black RCA Victor label.