Three Generations Featuring Chevell* ‎– Superlover / Get It Off

Genre:
Style:
Year:

Versions (2)

Recommendations

Reviews Show All 2 Reviews

Add Review

cybercollector

cybercollector

July 20, 2019
edited 14 days ago
referencing Superlover / Get It Off, 12", 0-86125

I want to apologize already for my somewhat a bit lengthy comment below regarding this record. But this is too important of a recording as it is true piece of New Jersey Garage House music.

It is also a prime example to showcase how major labels in the U.S. dealt with underground dance music around 1990. So, I hope you do not mind me giving a piece of dance music history I had experienced :-)

As mentioned in my other comment on Kerri Chandler’s very first, self-published 12" E.P. on Express Records, I had the privilege to meet the master producer twice right at the start of his successful career as one of House Music’s most innovative and creative producers ever.

Well, I was a freelance music journalist at the time covering anything dance music related as long as it was “underground”, “fresh” and / or “progressive”.

So, I did my second NJ Garage/House news segment in early 1990. It was self-understood that I wanted to have a few statements from “this awesome, new producer-guy” for my articles and a radio-show, which was hosted by a good friend of mine.

As you can imagine, Kerri, the newcomer, was really excited that a “Euro-guy” based in Manhattan, wanted to interview him. Kerri then suggested that we meet in Newark so I can meet the other people and the singer “Chevell” who were also involved in the makings of this song.

Looking back, this was by the way, another, very pleasant meeting. Like ALL other interviews I was able to conduct with producers and artists out of Jersey (Smack Productions, Blaze, Dereck Jenkins w/Jomanda etc.), so was the conversation I had with Kerri just like a breeze of fresh air. Especially if you, like I did, had to deal with some at time really strange and often also quite arrogant industry people in NYC. Most of them, just had this gigantic ego thing going on or had an other attitude problem. Not so the guys from New Jersey!

Well, Kerri was perhaps the friendliest, most humble and welcoming person I have ever met in this industry. I’ve heard he is still like that today.

However, his “Superlover” was one of those records, that drove us as well as the owners and sales associates of Manhattan’s record store owners crazy back then. And I mean C-R-A-Z-Y !

What happened?

Kerri’s promotional efforts with his first E.P. finally started to pay off. It was Tony Humphries who first played “Superlover” as well as the E.P.’s other tracks at Club Zanzibar in Newark. The DJ single handedly created something of a local craze among his followers with these original NJ productions.

“Superlover” then gained quickly more momentum throughout the Garden State as this track was played at other NJ venues.

But what really put this record on the map, was that Tony incorporated “Superlover” also in his KISS FM radio Mastermix show. And as most of you who grew up and lived in NYC already know, if your song was played on New York radio, then you’ve basically made it.

Not surprisingly, Kerri's "Superlover" song was quickly picked up by Atlantic Records shortly thereafter too.

Atlantic, although a major industry player, was not exactly doing great at the time, however. It was desperately looking for new talent and direction.

The beginning of the new decade was also a somewhat confusing time for these majors in the U.S. The A&R folks at Atlantic, Columbia or Motown simply could not figure out what to do with this new (underground) dance music phenomena that was popping up all over the place.

By 1990, House Music on the one hand, has firmly established itself in the Pop (!) charts all over the world, especially in the U.K. but not in the U.S. though.

Surely, there were a handful commercial dance songs with a “House” beat like Madonna’s “Vogue”. But beyond that, it was slim pickings for anything "House"-related. “House” was anything but mainstream in the U.S. then.

What what made matters worse for the majors was, that they did notice an increasingly fast growing market arising from the club scene in the U.S. And Atlantic and its peers wanted to have a big piece of that cake!

But what to do if you are not part of the dance music community?

Well, Atlantic and the other majors did what they always did best. Since they lacked the insights and connections to “House”, they decided to buy EVERYTHING available with the hope that one or the other artist and / or song will materialise into becoming a hit.

So, this is were Kerri Chandler, Blaze or Roderick Goode and Michael Cameron of Smack Productions among others come into play. All these Jersey-boys got picked up by the majors.

Atlantic, Warner, Capitol as well as Motown then quickly released a whole bunch of true underground dance gems out of New Jersey. Think of Ceybil, Three Generations Featuring Chevell, Kyze with “Stomp (Move Jump Jack Your Body) or Ultra Naté and you get the idea…

But unfortunately there was no sustained success for them once they signed with Atlantic, Warner or Motown after all.

As we know today, this was an ill-fated strategy by the majors right from the beginning.

The majors simply did not know how to market these N.J. producers with their artists on a larger scale.

But for the five minutes it lasted, it was an exciting one for us record shoppers for sure.

Remember, I mentioned above that “Superlover” drove us and the guys running the record stores in Manhattan C-R-A-Z-Y?

Well, Tony Humphries and his fellow DJs did a terrific job in promoting “Superlover” at the time. Tony even created his own remixes of the track which he then played from a reel-to-reel at heavy rotation at the Zanz.

What followed afterwards, well you guessed it, the clubs' patrons wanted to buy the record once they hit the stores the following week. But the record was not even pressed yet, let alone officially released for many months to come at the time.

It was such a frustrating experience for the store owners that their customers asked them for a record which they could not sell to them due to the lack of availability. The customer demand eventually became so big that many record store owners got sick and tired of telling their patrons that "We don't have it, unfortunately", after a customer asked them for "Superlover".

So Discorama, Vinylmania etc. decided to put up a big sign inside their stores stating: "Please DO NOT ASK for: Kerri Chandler's SUPERLOVER etc."

A small anecdote from the golden ages of NJ Garage, and a funny one from a today’s perspective for sure. LOL :-)
ijustspeak

ijustspeak

November 7, 2006
edited over 12 years ago
referencing Superlover / Get It Off, 12", 0-86125

"Get It Off" is a brilliant track that will make you head-nodding from the first beat. I was just starting to dig into his discography, and i heard this for the first time on Kerri's "Back To The Raw" on Deeply Rooted House from 2004, and yet believed it was recently produced until i found out it was Kerri's first ever released track from 16 years ago. And can you really believe it is that old and still sounding so remarkable fresh today?
It's pure magic and definatly the standout of the two featured here. A totaly different sounding from what his trademark beats that was to come. Very dreamy, very catchy & uplifting. I was truly shocked when truth came to me. Listen and believe yourself. A fantastic classic and what a start from this legendary man.