Attention: Sales Manager
This is a special bonus disk containing two ready-to-run audio presentations. For use by local sale personnel, these presentations can be readily dubbed to cassette or reel tape for convenience in pitching potential advertisers. Both presentations are narrated by Charlie Van Dyke.
This presentation reveals to your prospects the use of the motivational response concept of Audio Imagery.
It explains how your station can provide your sponsors with more effective advertising by using The Production Master Library. It also makes a strong case for the newspaper-only advertiser to demonstrate the advantages of using radio as part of his media mix.
The Audio Imagery presentation ends with an optional introduction for your station to insert spec spots which you've produced for the prospect. In lieu of spec spots you can easily alter the tag copy to demonstrate samples of spots you've produced for other advertisers (ideally some of the prospect's competitors!).
This client presentation demonstrates the use of the Commercial Concept jingles in your Production Master Library.
Through use of a noval "audio test" you show the prospective sponsor how he can have the same production clout and impact as the big-budget national sponsors.
Your Production Master Catalog contains sample sales packages which can be used in conjunction with this presentation to increase billing and add new sales dollars to your station.