Your New Favourite Band even went not silver, gold or even multi-platinum, but diamond, thanks to the hits ‘Hate To Say I Told You So’, ‘Main Offender’, ‘Supply And Demand’ and ‘Die, Alright!’ These songs blew people’s brains out and the boys in black and white got their first taste of radio and music television airplay. The world had crumbled and now greeted The Hives with open arms, endearing letters and red carpets, while hymns and children were produced in their honour. This black-and-white phenomenon toured constantly for three years and no-one wanted it to end, but the boys had decided to record again as they could not let go of the idea of reinventing not only rock 'n’ roll but also themselves.
Their third and – as the band had decided in their early teens with the black-and-white logic (no pun intended) of zealous youths – last record – as no band to their knowledge had ever made more than 3 good records in a row – 2004’s Tyrannosaurus Hives, successfully patted down the earth around the flag they’d placed atop this measly globe. With further hits like the unstoppable ‘Walk Idiot Walk’, ‘Two-Timing Touch & Broken Bones’ and ‘A Little More For Little You’, they once again repeated the cycle – "release new Hives record, conquer world by touring, repeat". And, God knows, like marauding vikings with much better dress sense, they conquered!
With 2007's mindblower The Black and White Album, on which they messed with the ‘Hives voice’ by for the first time entertaining the notion of outside influence, in the shape of music producers such as Pharrell Williams, Jacknife Lee and Dennis Herring, The Hives landed a fish so big not even Mother Earth could swallow it. The second big bang was a fact, and that, folks, was exactly what the first single/hit song from the album stated – ‘Tick Tick Boom!’ Once again the success cycle was repeated, and after the 400 gigs and 25 nights in hospitals that followed that record, The Hives again felt that three years on the road was sufficient. Even if they did manage to extend their live universe with visits to previously uncharted South American lands like Chile, Argentina and Brazil, they decided it was time to hit the studio again. It was time for the Big Kahuna, the Colossus of Rhodes, the greatest wonder the world had ever seen! It was time to present the laws of The Hives. It was time to write –– Lex Hives!!!
Perhaps having acquired a taste for working with big-shot producers on The B&W Album, they this time decided to track down the five biggest names in popular music for the job. The names that came up? Howlin’ Pelle Almqvist, Nicholaus Arson, Chris Dangerous, Dr. Matt Destruction, and Vigilante Carlstroem. The five members of The Hives knew that in order to make the boat rock, one needed the ones who'll rock the boat (simple Hives logic). Said and done, The Hives curled up in their patented fetal studio position and in the next two years hunkered in the rock & roll laboratory – various laboratories, in fact, including Atlantis, RMV and Decibel in Stockholm, and legendary Hansa in Berlin – and meticulously built what now is named Lex Hives!
Louder. Bolder. Prouder. More convinced than ever.
You are finally out of the dark ages and steering toward the light.
This is THE LAW. The Law that is Hives. LEX HIVES!
The laws of nature are pale in comparison and The Hives demand nothing but complete obedience.