Jax Panik was the guy who did things differently. Back then he refused to play live, only distributing music online, making use of fan content and using social media/networks to promote himself.
By 2007, the first album Cigarettes & Cinnamon was completed and in 2008 released independently in South Africa. Following the typical pop blueprint, 'oohs', 'aahs' and 'baby'  can be heard throughout the album. Throughout 2008 tracks like Hit or Miss, Cigarettes & Cinnamon and Russian Roulette did well on regional and campus radio stations, even reaching poll spots on charts. Other noteworthy achievements during this period include an MTV Africa Viewer’s Choice Award nomination.