He operated his own promotion and marketing firm briefly, and in 1976 became vice president of promotion for Casablanca Records, where his artists included Donna Summer, KISS and the Village People.
In 1982, working with MCA Records, Bruce Bird created Camel Records Inc., where he launched the band Night Ranger. He next founded Camel Management, Inc., developing such clients as Vince Neil, Sass Jordan, Slapbak and Tattoo Rodeo.
Bruce Bird passed away on November 1, 1992; he was 44 years old.
Bruce Bird died Sunday after suffering a cerebral hemorrhage at his home in Calabasas.