Brian Holland emerged from a production background in the Motown scene, joining his elder brother Edward Holland, Jr. who had a singing partnership with Lamont Dozier. As a writing/production team the trio of Holland-Dozier-Holland became the lyrical force behind the Motown sound. When Motown chief Berry Gordy hitched the trio up with the struggling Supremes in 1963 the rest became history, with over a dozen US Top Ten hit singles. Brian Holland's production skills, Eddie's lyrics and Lamont's melodies helped carve careers for Martha Reeves & The Vandellas, The Miracles, Marvin Gaye, and notably the Four Tops.
Brian Holland left Motown in 1968 with his two partners after a royalties dispute. They formed their own company Invictus / Hot Wax.