From 1983 until 1989 Hype became the most established hardcore punk band from the Toronto Canada scene and one of Canada's leading hardcore punk acts. Hype became the first Toronto hardcore band to release a full length LP with Life is hard......then you die! in 1985 and first to tour that same year. In 1987 they released their second LP Burned and completed another tour followed by a third in 1988. Hype was also a major force in the Toronto hardcore scene through their concert promotions arm Reuben Kincade Productions. Hype played with many noted groups such as 7 Seconds, MDC, The Freeze, Youth Brigade, S.N.F.U., Adrenalin OD and False Prophets among others.