Dave Lambert started his career in the industry as a journalist in the 1990's and became involved with EMI's first dance label Positiva
. He worked as A&R at AM:PM
and his relationship with Strictly Rhythm continued with licensing deals for the UK market, becoming A&R at Strictly Rhythm UK
. He has had success with several number one records, including Reel 2 Reel
's "I Like To Move It".