Kwajo Cinqo (Kwajo Boateng) and Dolo (Lowell Frazier) formed Ghetto Concept in 1989, hailing from the Rexdale and Lawrence Heights neighbourhoods of Toronto. Their first single "Certified" was released in 1993, by independent label Groove-A-Lot Records. In 1995, they released "E-Z On Tha Motion", which introduced their newest member, Infinite (Desmond Francis). The group won Juno Awards in 1995 and 1996 for "Certified" and "E-Z On Tha Motion", respectively.
In 1995, Infinite's brother was murdered, and he left Ghetto Concept shortly after. Before he left, Ghetto Concept recorded a tribute to his brother entitled "Much Love", and it was released as a single and video in 1996.
Ghetto Concept created 7Bills Entertainment in 1996. The remaining duo released their self-titled debut album Ghetto Concept in 1998, and released the singles "Krazy World" and "Precious Metals"; Sticky Fingaz was featured on the "Heavy Metals Remix". Their most popular single was a 2001 remix of their track "Too Much", entitled "Still Too Much", which featured Maestro, Kardinal Offishall, Red-1, Ironside, and Snow. In 2002, they released a second album, Ghetto Concept Presents...7 Bills All-Stars: Da Album.