The band was signed by record label Global Talent, a division of Polydor Records. The band obtained one of its major breaks by performing as an opening act during Rihanna's Loud Tour.
Cover Drive gained a lot of subscribers on Youtube with videos of them covering popular songs. In April 2011, the band signed a publishing deal with Sony and a recording deal with Polydor Records. After the band was signed they began writing and recording material for their debut album. Whilst in the studio, they met American producer J. R. Rotem who produced their debut single, "Lick Ya Down" which was released on 28 August 2011. After receiving heavy airplay on both the Radio and Music channels in the United Kingdom, the song peaked #9 on the UK Singles Chart and #3 on the UK R&B Singles Chart.