Monterey Peninsula Artists was founded by Dan Weiner and Fred Bohlander. Among the artists the Monterey-based booking agency has represented are Aerosmith, Dave Matthews Band, Trey Anastasio/Phish, Toby Keith, k.d. lang, Randy Newman, Tracy Chapman and Wyclef Jean.
Los Angeles-based Paradigm acquired Monterey Peninsula Artists in January 2005. The agency kept its name and operated its businesses independently.
Joined forces with Little Big Man Booking on 13 August 2007 and took on the name of their parent company, Paradigm Talent Agency.
509 Hartnell Street