What So Not

Real Name:
Christopher John Emerson
Profile:
For Chris Emerson, professionally known as What So Not, this past year has been one of realization and research, rethinking and renewal. Long before the pandemic hit, the Australian producer and DJ made the decision to scale down his touring significantly in 2020 to re-center himself as a person and refresh himself as an artist.

“I had to get out of the cycle of the touring artist life where you feel like you’re forever chasing your tail,” says a clear-eyed and rejuvenated Emerson from Perth, Western Australia, where he has temporarily set up camp.

He continues, “As an artist, you have to be careful not to get caught up in your own machine and in your own world. You have to come down to ground level and see what’s actually up, what’s emerging, check in on some younger people doing interesting stuff and prop them up like you were propped up when you were in that position.”

It would have been very easy for Emerson to stay sequestered in What So Not’s significant accomplishments. He has surpassed one billion global streams, his song “Beautiful” featuring Winona Oak won Best Independent Dance, Electronica or Club Single at the 2019 Australian Independent Record Awards, and Gold certifications for his releases continue to accumulate.

Instead, Emerson spent a year living at a friend’s house on the beach in Newcastle Australia alongside a dozen or so creatives working in a cross-section of mediums from visuals to design to music. In this artist commune of sorts, without deadlines or commitments, Emerson explored new genres of music, new ways of creation, new production techniques, new sound designs, new equipment, all the while absorbing recommendations from his fellow artists. From books and films to live performances and interviews, Emerson went from being segregated in his What So Not world, to becoming completely immersed in artistic stimuli.

The first outcome of Emerson’s reflection and revitalization is “The Change” featuring Australian indie rockers, the DMA’s. An invigorating stormer of a track, it has one foot in ‘90s Britpop and electronica, and one foot in the present time with skipping breakbeats and crafty production techniques. “The Change” started as a collaboration between Emerson and the DMA’s Johnny Took, who corralled the rest of his bandmates with his enthusiasm for the song."

“We made it the day we met,” says Emerson. “Johnny comes from band world, but he loves Underworld & The Chemical Brothers and owns a lot of really cool synths. I come from highly technical sonic design and sound production. Individually we didn’t have the right attributes to get it there. Together, it was the perfect combination. We came together and made the song we always dreamed of making.”

“The Change” marks the start of the second decade of What So Not whose first EP was released in 2011. In the last 10 years, Emerson has collaborated with Skrillex, RL Grime, Toto, Run the Jewels, Flux Pavilion, Noisia, Daniel Johns, San Holo and Jagwar Ma. He has performed in over 70 countries including all the major festivals across the globe. Additionally, he has headlined his own venue tours of North America and Australia in support of his critically-and commercially-acclaimed debut album, Not All The Beautiful Things. Now, with a new decade comes new innovations from ever-shifting Emerson.
Sites:
Aliases:
Members:
Variations:
Viewing All | What So Not

Artist

Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions

Albums

COUNTCD141 Not All The Beautiful Things — What So Not What So Not Not All The Beautiful Things (Album) Counter Records, Sweat It Out! COUNTCD141 Europe 2018 Sell This Version
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions

Singles & EPs

SWEAT0051W Seven Dollar Bill — What So Not What So Not Seven Dollar Bill(4xFile, MP3, EP, 320) Sweat It Out! SWEAT0051W Australia 2011
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
OWS071 Jaguar — What So Not What So Not Jaguar(File, MP3, Single, 320) Owsla OWS071 US 2013
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
OWS040 The Quack (WSN Club Dubs) — What So Not What So Not The Quack (WSN Club Dubs)(2xFile, MP3, Single, 320) Owsla OWS040 US 2013
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
OWS063 High You Are (Remixes) — What So Not What So Not High You Are (Remixes)(5xFile, MP3, EP, 320) Owsla OWS063 US 2013
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
OWS045 The Quack — What So Not What So Not The Quack(3xFile, MP3, EP, 320) Owsla OWS045 US 2013
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
FCM 001 Tell Me — What So Not RL Grime & What So Not RL Grime & What So Not - Tell Me(File, MP3, Single, 320) Future Classic FCM 001 US 2014
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS151 Gemini — What So Not What So Not Ft. George Maple What So Not Ft. George Maple - Gemini (Single) Sweat It Out! SWEATDS151 Australia 2015
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS200DJ Gemini EP — What So Not What So Not Gemini EP(5xFile, MP3, EP, 320) Sweat It Out! SWEATDS200DJ Australia 2015
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS201DJA, OWS191 Divide & Conquer — What So Not What So Not Divide & Conquer (EP) Sweat It Out!, OWSLA SWEATDS201DJA, OWS191 Australia 2016
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS227DJ Buried — What So Not What So Not X George Maple Feat. Rome Fortune What So Not X George Maple Feat. Rome Fortune - Buried(File, MP3, Single, 320) Sweat It Out! SWEATDS227DJ Australia 2016
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS212DJ Lone — What So Not What So Not & Ganz (2) Feat. JOY. What So Not & Ganz (2) Feat. JOY. - Lone(File, MP3, Single, 320) Sweat It Out! SWEATDS212DJ Australia 2016
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS244DJ Waiting — What So Not RL* / WSN* / Skrillex RL* / WSN* / Skrillex - Waiting(File, MP3, Single) Sweat It Out! SWEATDS244DJ US 2016
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
054391962416 Feel It — What So Not GTA (4) x What So Not Ft. Tunji Ige GTA (4) x What So Not Ft. Tunji Ige - Feel It(File, MP3, Single, 320) Warner Bros. Records 054391962416 2016
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS292DJ Be Ok Again — What So Not What So Not Be Ok Again (Single) Sweat It Out! SWEATDS292DJ Australia 2017 Sell This Version
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS281DJ Better — What So Not What So Not / LPX What So Not / LPX - Better(File, MP3, Single, 320) Sweat It Out! SWEATDS281DJ Australia 2017
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS319DJ Beautiful — What So Not What So Not Beautiful (Single) Sweat It Out! SWEATDS319DJ Australia 2018
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
none Stuck In Orbit (feat. BUOY) — What So Not What So Not Stuck In Orbit (feat. BUOY)(CDr, Single, Pro) Counter Records none UK 2018 Sell This Version
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS297DJ Stuck In Orbit — What So Not What So Not Stuck In Orbit(2xFile, MP3, Single, 320) Sweat It Out! SWEATDS297DJ Australia 2018
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
none We Can Be Friends (Quiet Bison Remix) — What So Not What So Not We Can Be Friends (Quiet Bison Remix)(File, MP3, Single, 64 ) Not On Label none US 2019
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS369DJ We Can Be Friends — What So Not What So Not Ft. Herizen What So Not Ft. Herizen - We Can Be Friends(File, MP3, Single, 320) Sweat It Out! SWEATDS369DJ Australia 2019
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
none JU$T (Remix) — What So Not What So Not X Run The Jewels Featuring Pharrell Williams & Zack de La Rocha What So Not X Run The Jewels Featuring Pharrell Williams & Zack de La Rocha - JU$T (Remix) (Single) Jewel Runners LLC none US 2020
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS432DJ OOGAHDAM! (Remixes) — What So Not What So Not & Diablo (58) What So Not & Diablo (58) - OOGAHDAM! (Remixes) (EP, Single) Sweat It Out! SWEATDS432DJ 2020
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
none Every Single Time — What So Not Example Feat. What So Not & Lucy Lucy Example Feat. What So Not & Lucy Lucy - Every Single Time(File, FLAC, Single) BMG Rights Management none Australia 2021
Image Title Label Catalog Number Year In Your Collection, Wantlist, or Inventory Actions
SWEATDS 541DJ The Change — What So Not What So Not Feat. DMA's What So Not Feat. DMA's - The Change(File, FLAC, Single) Sweat It Out! SWEATDS 541DJ 2021