Since 2010, Aplin has released three EPs and toured the United Kingdom and Europe.
In February 2012, Aplin announced she had signed to Parlophone and was recording her debut album. She gained mainstream attention the following November when she was selected to soundtrack a John Lewis television commercial with a cover of Frankie Goes to Hollywood's "The Power of Love", which topped the UK Singles Chart in December 2012. The second single "Please Don't Say You Love Me" followed in 2013, it became her second top ten hit on the chart, peaking at number six.
Her debut album English Rain was released in May 2013 to positive reviews, it debuted and peaked at number two on the UK album chart along with new single "Panic Cord", which peaked at number nineteen. The 4th single, "Home", was released in July 2013, it joined BBC Radio 1's 'C' list and BBC Radio 2's 'B' list and peaked at number forty-eight on the UK Singles Chart.
English Rain has since been certified Gold in the UK for selling over 100,000 copies.