In 1985 he went into partnership with Mirage Films in Pagan Records. When Mirage collapsed he bought the rest of the label and operated it until 2005.
Over the years he was responsible for discovering many acts, some of which signed to his labels and some he passed on, amongst them Shihad, Bic Runga, and Greg Johnson, all of whom had substantial success.
Reekie has also played with several acts in his own right and is an accomplished multi-instrumentalist.
He has written extensively over the years for a variety of publications and currently hosts a weekend interview styled show on Radio New Zealand's National Radio network.