Died 15 April 1970, Turtle Bay, New York, USA
Goldner's involvement in the record label industry began in the early 1940s, when he ran popular dance halls in New York City and New Jersey. After his marriage to a Latin girl his interest in Latin-American music grew, as did that of his dancehall clientele who followed artists such as Tito Puente, Machito, Tito Rodriguez and Joe Loco. In 1948 Goldner created his first label Tico Records, inspired by the popular 'Tico Tico' number, on which he released the mambo & cha cha style artists of the time.
By the early 1950s, with the emergence of the fusions in urban blues, rhythm & blues and gospel and the popular doo wop style, Goldner spied a new market and created the Rama label in 1953. Noticing that DJs tended not to fill the airwaves with music from only one label he cleverly created another- the Gee label, named after a hit he'd had with The Crows. The Valentines, with the versatile Richard Barrett (5), gained him hits on Gee. Most of Goldner's recording was done at Bell Sound Studios in Manhattan.
In late 1955 Goldner sold half his interest in Tico, Rama and Gee to the partnership of Joe Kolsky and Morris Levy. In January 1957 they formed Roulette Records with Levy as president but, by April, Goldner sold out his interest in the four labels. However, his interest in music development had been elsewhere, with the creation of the Luniverse label in 1956. This label was in partnership with Bill Buchanan and Dickie Goodman, on which they released 'novelty' recordings.
Shortly after departing from Roulette, in early 1957, Goldnercreated the Gone Records and End labels. The former to release the more jazz-based and easy listening styles, and the latter for the doo wop and 'bluesy' styles of the day. Barrett's work with Goldner during this period was fundamental to the success of these labels, especially with The Chantels. In 1962 Goldner sold Gone and End to Roulette.
In 1964 Goldner then created Red Bird Records in partnership with the hot writing team of Jerry Leiber and Mike Stoller. Goldner was president of the associated company Stuyvesant Productions Inc. then. The label's first release 'Chapel Of Love' by The Dixie Cups went to #1 internationally. Blue Cat was formed in this period. In 1966 the writing duo sold their Red Bird interest to Goldner . Early in 1970 he had just developed the Firebird (2) Records label when, in April of that year, he suddenly died of a heart attack.