In 1989 he started working in Pauls 4 Music, a record shop in Bethnal Green after calling in and asking for a job on the off-chance. Also working in the shop were Jazzy M (who took him to his first rave in 1989), and Eamon Downes from Liquid. One of his main jobs win the shop was entering all the new tunes that had came in into a book, which earned him the nickname "Danny Book 'em" (soon LTJ Bukem would garner the same nickname). He soon acquired his Billy Bunter DJ name due to his resemblance to the cartoon character.
He began as a resident at Labrynth in 1990, where he remained until 1995. He also had a show on Eruption FM.
He attempted to make his first tune in 1992 with Roger Nell who ran the Eskimo Noise sound system (and was married to Gem, the vocalist on Let It Lift You etc), but the track never got released.
His first release came from a chance meeting with Ola from Just Another Label in a pie 'n' mash shop in East Ham.