Kevin Ford (2)Compositions & Recordings
Hype began producing in 1990, engineering and co-producing tracks (including chart-toppers such as "Exorcist" and "The Bee") for hardcore staples Kickin', Strictly Underground, and Sub Base. Although he never lost touch with his breakbeat roots (even going so far as to spin hip-hop instrumentals over house tracks to add a bit of rhythmic flare), it wasn't until he launched his own Ganja label in 1994 (with "Cops") that he began seriously focusing on the post-rave possibilities of sampled breaks. The Ganja label's almost immediate popularity -- primarily through floor-fillers such as DJ Krome & Time's "Ganja Man" and DJ Zinc's penultimate 1995 anthem "Super Sharp Shooter" -- peaked in late 1995 with Still Smokin', a combined-release label compilation between Ganja and cohort Pascal's Frontline imprint, which became one of the highest-selling independent jungle compilations. Re-pressed in 1997, that success also led to a major label deal with MCA's Parousia sublabel and the establishment of True Playaz Music, a Hype-led DJ and production unit also including Zinc, Pascal, and Rude Bwoy Monty. True Playaz the label has also come to the fore as one of the more consistent outlets for innovative hardstep, a style that all but disappeared during the jump-up- and techstep-dominated mid-'90s.