Joakim Berg, born Aarö October 9, 1985 in Vadstena, is a Swedish documentary contestant, reality star, and YouTube profile. He became famous in the media in 2010, when he participated in the reality series Kungarna av Tylösand, which was then shown on Channel 5. He later created a blog, including segments like Jerk Off, and where he openly talked about using cocaine and other drugs. He has since abandoned the blog and said in an interview with Aftonbladet that he was ashamed of the posts. He has been noted in recent years and has received many followers on a number of YouTube channels, primarily "Jocke & Jonna" but also "Jockiboi Tv". In 2015 he was awarded the award "Star of the Year" and in 2016 he was awarded the award "The hidden camera of the year" during the Guldtuben galan and year. In 2013 he joined Jonna Lundell and during the Golden Tulip Galaxy in 2016 he freed Jonna to receive his award as "The hidden camera of the year". July 9, 2016 they married, and Joakim then took the surname Lundell. Prior to the wedding, the reality series Jocke and Jonna were produced in distress and pleasure as shown on TV3 play and Viafree. In 2016, another reality series was released on Viafree. On May 2, 2017, their series Jocke and Jonna met Premiere, also on Viafree. In February 2017 he started the YouTube channel "Joakim Lundell" where he puts up his music and clips related to the music. Joakim and Jonna won in the categories "Youtuber of the Year", "Video of the Year" (with Spökjakt | Frammegården), "Year's Music Clips" (with Joakim Lundell ft. Arhult - All I Need (Official Music Video) and "Series of the Year" Ghost Hunt) on the Goldentubes 2017.