At that time, the sound in the North of England was the Italo Piano sound. This was the sound James stuck with from the early 90s when he released "Whitney Tune" in 1992 through to the release of “Blurred" in 1996. “Blurred” got James his first UK top ten chart hit as Pianoman. Other aliases he has used are Bass Boyz, Piano City Productions, DJ Friendly and Technical steps.
After the worldwide success of “Blurred” (which sold 380, 000 copies), problems at the record label James was signed to (London / FFRR) prompted him to start his own labels and publishing company to look after his own material. James currently owns two record labels, Solo Vinyl and Salford Central Records, along with a publishing company, Blurred Music Publishing.
Since 2004 James has concentrated on the genre of house music once again, particularly electro and funky styles. He also writes original songs for his own productions at the hd1 recording studio based in Huddersfield, West Yorkshire.