Roquel Davis

Profile:
Roquel Davis (born July 11, 1932, Detroit, Michigan, USA – died September 2, 2004, New Rochelle, New York, USA) also known as Billy Davis (2) was an American songwriter, record producer, and singer. Davis was also known as a writer/producer of commercial jingles, most famously for Coca-Cola. He also used the pseudonym Tyran Carlo on writing credits.

Early in his career in Detroit, Davis sang and wrote with an early version of the Four Tops called "The Four Aims", which included his cousin Lawrence Payton. In the late-1950s, he collaborated with Berry Gordy, the Motown Records founder, to write a number of hit songs for Jackie Wilson. The most notable of these was "Lonely Teardrops", written by Davis, Gordy, and Gordy's sister Gwen, who was Davis's girlfriend at the time. Davis and Gwen Gordy later founded Anna Records, which was the distributor of the early singles from Berry Gordy's newly formed Tamla label. The two also wrote "Reet Petite" for Wilson, which was a Top 10 hit for the singer in the UK and later topped the British charts in 1986 when re-released. Another success for the two was Marv Johnson's major hit in 1959, "You Got What It Takes / Don't Leave Me" (#2 R&B, #10 pop), as the two continued to work together.

In the early 1960's, Davis left Detroit and moved to Chess Records in Chicago, after being persuaded by label owner, Leonard Chess to take charge of the A&R and creative departments, bringing in and supervising in-house songwriters, arrangers and producers, who were aiming now at the soul and crossover pop markets. During this period, he wrote and produced for many artists, including Etta James, The Dells, Billy Stewart, Little Milton, Jackie Ross, Mitty Collier and Fontella Bass, whose 1965 single, "Rescue Me" was Davis' biggest hit (#1 R&B, #4 pop).

Davis quit Chess towards the end of 1968, some months before the record company was eventually sold, with his success at the label gaining him a position writing and producing jingles at the McCann-Erickson advertising agency in New York City. He eventually rose to Senior Vice-President and Music Director. While at McCann-Erickson, Davis's primary client was The Coca-Cola Company, for which he produced the famous jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)", used in a 1971 Coca-Cola television advertisement. He also produced other jingles such as "It's the Real Thing", "Things Go Better With Coke" and "Country Sunshine" for Coca-Cola (with country singer Dottie West, who recorded the song), and "If You've Got the Time" for Miller Beer.

Davis died of natural causes in New Rochelle, New York in September 2004. He was 72 years old.
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Writing & Arrangement

1623 Roquel Davis - Kiss Me Baby / Could It Be You album art The Four Tops* The Four Tops* - Kiss Me Baby / Could It Be You (Single) Chess 1623 US 1956 Sell This Version
1629 Roquel Davis - When I'm With You / See Saw album art The Moonglows See Saw (as Davis) The Moonglows - When I'm With You / See Saw (Single) Chess 1629 US 1956 Sell This Version
837 Roquel Davis - A Kiss From Your Lips / Get With It album art Flamingos* A Kiss From Your Lips (as Davis) Flamingos* - A Kiss From Your Lips / Get With It (Single) Checker 837 US 1956 Sell This Version
9-61721 Roquel Davis - See-Saw album art Don Cornell See-Saw Don Cornell - See-Saw (Single) Coral 9-61721 US 1957 Sell This Version
5295 Roquel Davis - Share Your Love / Gimme What You Got album art Penny & The Eko's Penny & The Eko's - Share Your Love / Gimme What You Got(7", Single, Promo) Argo (6) 5295 US 1958 Sell This Version
RE 5056 Roquel Davis - Plain Jane / Brand New House / While I'm Gone / Actions Speak Louder Than Words album art Bobby Darin Actions Speak Louder Than Words (as Davis) Bobby Darin - Plain Jane / Brand New House / While I'm Gone / Actions Speak Louder Than Words(7", EP) London Records RE 5056 Sweden 1958 Sell This Version
none Roquel Davis - Let George Do It album art Jackie Wilson Jackie Wilson - Let George Do It(7", Promo) Not On Label none US 1958 Sell This Version
B-1104 Roquel Davis - You Know What To Do / Never More album art Bob Kayli Bob Kayli - You Know What To Do / Never More(7", Promo) Anna Records B-1104 US 1959 Sell This Version
MT 54021, MT 54022 Roquel Davis - Let's Rock / Do The Very Best You Can album art Barrett Strong Barrett Strong - Let's Rock / Do The Very Best You Can (Single) Tamla, Tamla MT 54021, MT 54022 US 1959 Sell This Version
W2008 Roquel Davis - Gold Hits album art Various A Kiss From Your Lips (as Davis) Various - Gold Hits (Comp) Warwick W2008 US 1959 Sell This Version
45-HL-1599 Roquel Davis - You Got What It Takes / Don't Leave Me album art Marv Johnson You Got What It Takes (as R. Davis) Marv Johnson - You Got What It Takes / Don't Leave Me (Single) United Artists Records 45-HL-1599 Australia 1959 Sell This Version
45-HLM 8998 Roquel Davis - The Hunch / Hot Cross Buns album art Paul Gayten Hot Cross Buns (as Davis) Paul Gayten - The Hunch / Hot Cross Buns (Single) Anna Records 45-HLM 8998 UK 1959 Sell This Version
UA 172 Roquel Davis - Merry-Go-Round album art Eddie Holland* It Moves Me (as R. Davis) Eddie Holland* - Merry-Go-Round (Single) United Artists Records UA 172 US 1959 Sell This Version
V-1002 Roquel Davis - Believe Me / You And I album art Little David Bush Little David Bush - Believe Me / You And I(7", Single, Mono) Vega (3) V-1002 US 1959 Sell This Version
2201 Roquel Davis - Vacation Time / For Eternity album art Bryan Brent And The Cut Outs Vacation Time (as R. Davis) Bryan Brent And The Cut Outs - Vacation Time / For Eternity(7", Single, Mono) Penny Records (4) 2201 US 1959 Sell This Version
A-101 Roquel Davis - Oops I'm Sorry / Hope And Pray album art Voice Masters (2) Voice Masters (2) - Oops I'm Sorry / Hope And Pray(7", Single) Anna Records A-101 US 1959 Sell This Version
102 Roquel Davis - Needed album art The Voice Masters* The Voice Masters* - Needed(7", Single) Anna Records 102 US 1959 Sell This Version
A-1105 Roquel Davis - All I Want Is You / Take Me Back (I Was Wrong) album art Wreg Tracey Take Me Back (I Was Wrong) (as Rogvel Davis) and 1 more… Wreg Tracey - All I Want Is You / Take Me Back (I Was Wrong)(7", Single, Promo) Anna Records A-1105 US 1959 Sell This Version
A-1103 Roquel Davis - Hit And Run Away Love / Advertising For Love album art The Hill Sisters Hit And Run Away Love (as R. Davis) and 1 more… The Hill Sisters - Hit And Run Away Love / Advertising For Love(7") Anna Records A-1103 US 1959 Sell This Version
1108 Roquel Davis - Lonely & Blue  album art Johnny & Jackey Lonely & Blue (as Davis) and 1 more… Johnny & Jackey - Lonely & Blue (Single) Anna Records 1108 US 1959 Sell This Version
1116 Roquel Davis - You Knows What To Do /  Yes, No, Maybe So album art Barrett Strong Barrett Strong - You Knows What To Do / Yes, No, Maybe So Anna Records 1116 US 1960 Sell This Version
1119 Roquel Davis - All I Could Do Was Cry album art Joe Tex Joe Tex - All I Could Do Was Cry(7", Single) Anna Records 1119 US 1960 Sell This Version
7EG 8628 Roquel Davis - Shakin' All Over album art Johnny Kidd And The Pirates* You Got What It Takes (as Davis) Johnny Kidd And The Pirates* - Shakin' All Over (EP) His Master's Voice 7EG 8628 UK 1960 Sell This Version
1125 Roquel Davis - Benny The Skinny Man / Let's Talk It Over album art Lamont Anthony Benny The Skinny Man (as R. Davis) Lamont Anthony - Benny The Skinny Man / Let's Talk It Over Anna Records 1125 US 1960 Sell This Version
1126 Roquel Davis - All I Want For Christmas (Is Your Love)  album art Wreg Tracey All I Want For Christmas (Is Your Love) (as R. Davis) and 1 more… Wreg Tracey - All I Want For Christmas (Is Your Love) (Single) Anna Records 1126 US 1960 Sell This Version