The KLF ‎– What Time Is Love? (Pure Trance 1)

KLF Communications ‎– KLF 004T
Pure Trance – 1
Vinyl, 12", 45 RPM

Elenco tracce

Società, ecc.



Track B doesn't have an apparent name, but is a version of "What Time is Love?". Label on B-side states: "KLF Communications / Pure Trance / Made In England".

Limited to 2000 copies. Original release of "What Time is Love?".
Repress released on 15 July 1991 in unknown quantities. Repress is almost impossible to distinguish from the original except for maybe these details: If you have both you will notice that the repress has a darker green colour and that the original sleeve is more glossy. Also the repress is likely to have a plastic inner sleeve while the original is likely to have a paper inner sleeve.

Publishers: Zoo Music/E.G. Music Warner/Chappell Music
Legal: ℗ & © 1988 KLF Communications
Made: in England
Other data: Welcome to the trance

Codice a barre e altri identificatori

  • Barcode (Text): 5 017139 240042
  • Barcode (Scanned): 5017139240042
  • Matrix / Runout (Side A, hand-etched runout): KLF- 004T-A1 DAMONT
  • Matrix / Runout (Side B, hand-etched runout): KLF 004T-B1 DAMONT


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18 gennaio 2017
You can find it on the Recoverd Remastered volume 2


09 settembre 2016
Tony turns out what is a very underrated rolling dub techno remix of What Time Is Love there are some seriously low tones going on in this one if you have a system thats capable.


20 gennaio 2015
modificato over 3 years ago

This is the most important record ever, the first Trance release on planet Earth, and i get goosebumps every time i look at it. The birth of Trance.


09 luglio 2012
modificato over 6 years ago
Having just listened to Bill Drummond do a marathon 13hr radio show on Resonance Fm whilst making a bed out of wood one of the many topics he spoke about he explained how the title of this release came about "Jimmy Cauty and i went down to Heaven one monday night and it was my first time taking E after a while nothing seemed to be happening so i turned to Jimmy and said What Time Is Love? (as in when is this gonna kick in) and within a few moments of saying those words my legs felt warm and my hands went clammy"...... as they say the rest is history.


01 febbraio 2012
To me this is the record that started the Trance genre. Today the genre has of course mutated to something that makes you wonder if people listening to the stuff that goes under the name 'Vocal Trance' actually knows what the term 'Trance' means.
There's still music produced that you can easily trace back to the roots(this 12"), like some stuff on Joof, for example Oliver Prime.
I had a look at the current Wikipedia article at and they don't even mention this track. I wonder if the article on Christianity mentions Jesus?


22 gennaio 2008
Cauty & Drummond created a timeless (no pun intended) classic with this one. It can be seen as a prototype, a progenitor or even a milestone. Whatever you want to call it, it's that good. Due to the heavy exposure, caused by the 'over-remixing' by the boys themselves. Most people will know that melody, even if they aren't into dance music.

This release, more known as Pure Trance 1, has the beatversion and the beatless version. The beatless one which would be put on a Japanese 3cdsingle set and is the more available one. The original beatversion is the finest one of them all. There has been said so much about why this track is so magical but it just is.


26 agosto 2003

This version of "What time is Love" is one of my favourite all time tunes. It is nothing like the dance version, it's stripped down the more familiar and obvious samples along with the beats; it is purely dubbed and tranced out. This track is a real drifter, gone to bed many times whilst listening to this. It still grabs me and in my opinion is the only real decent thing from The KLF. It also encapsulates a part of the whole feeling from around the late 80's early 90's, but without that annoying four four beat!