Sita Records was created in 2009 by Filipe Santos and has been continued by Elias Gits since early 2010.

The label's mission has been very clear from the start: gather, spread and promote the unique sound of Nitzhonot and Nitzhogoa, a genre that enriches the beauty of Goa Trance melodies, with a dancefloor-oriented dimension, resulting in high bpm's, hard pounding kicks and energetic basslines.

Over the course of the years, the label has been hosting a variety of well-established names, such as Goalien, Shivax, Agneton, Zed Reactor, JBC Arkadii, as well as a string of upcoming talents and rising stars such as Agrabah and Rayavana.