The label was based in Shoreditch, London (1995-2000) with an office in San Francisco (1997-2000). In 1996 Robert Trunz backed the venture independently with Ghahary at the helm. Blue Room was musically A&R by Simon Ghahary, with label manager Mick Paterson (formerly from Nova Mute/Mute Records) and was dedicated to the electronic underground, releasing techno, trance, dub, and ambient music. Its original sound was hypnotic tribal percussion, with sweeping electronica.
The label featured artists such as Juno Reactor, Total Eclipse, Koxbox, X-Dream, and Eternal Basement, from in and around Europe, and it also set out to find other artists around the world, and showcased these finds on compilations, such as "Outside The Reactor", and the "Trip Through Sound", "Made On Earth" and "Signs Of Life" series. It was one of the first labels of its genre to break the labeling of being just being trance, releasing breaks, dub, chillout, and electronica.
The simple synopsis of the label was to build a futuristic soundtrack for the Blue Room. Docking the music software with the hardware, the record label connected Blue Room Loudspeakers to the forefront of musical innovation through an assembled global roster of talented electronic music artists pushing the envelope with sound.
Ghahary also led the charge directing and cultivating its unique visual imprint designing record covers, (initially with Think electric), adverts, posters merchandise and various collaborations with underground psychedelic artists.
Blue Room had a wholesome live scene, touring as a label around the world with live acts and DJs including Dino Psaras, Xavier Morales, Mike Maquire, Frank'E, Serge Souque, Lucas Mees, Adam Ohana, and Simon G. Legendary parties also took place regularly and locally in London with Ahimsa Productions.
With its office in San Francisco run by Nick Crayson and the Blue Room Americas team, including Adam Ohana it supported the very first music appearing within the Burning Man festival.
This platform would later grant Robert Trunz access to Blue Room music producers and artists for collaborations with his international roster of musicians from the MELT2000 label.