Related label: Shut Up And Dance Music.
Shut Up And Dance Records was established in 1989; PJ and Smiley's pioneering London breakbeat label.
Smiley, PJ, DJ Daddy, and DJ Hype had built a sound system called "Heatwave". They broke into many buildings to start their own illegal raves back in 1986. Smiley & PJ were rappers on the sound system but were also trying to get a record deal. No one would sign them up, and so they started their own label, Shut Up And Dance Records; the name coming from the title of one of the songs on their demo tape.
Their first release was a track titled "5 6 7 8", which was sold straight out of the boot of PJ’s Ford Escort car, with follow-ups such as "£10/£20 To Get In" (1990), "Lamborghini" (1990), and "Derek Went Mad" (from their "Dance Before The Police Come!" album, 1990), which were all massive underground anthems. The follow up album "Death Is Not The End" (1992) contained such monsters as "Raving I'm Raving" (1992) and "Green Man" (1992).
Success brought expansion, and expansion brought artists such as The Ragga Twins ("Reggae Owes Me Money" album, 1991), Nicolette ("The Ultimate Collection" album, 1992), Peter Bouncer And Ad’e to name a few. All the above artists were produced by Shut Up & Dance, and soon other artists were signed to the label who produced their own music: Codine, MC Duke, Cedric Winkleburger & The Yellow Blueberries, et al.
Smiley & PJ also started other labels, such as Red Light (2) (drum 'n' bass), Ruff Quality Recordings (experimental breaks), and the more recent New Deal Recordings, which is a 2-step/UK garage/breakbeat outlet, responsible for such classics as "True VIP!" (2000) and "Hold Tight" (2001).
The SUAD label is the foundation which holds it all together.