Upitup has been releasing free music since 2003.
Based in Rome, Stuttgart, and Liverpool, we initially just wanted to make our sounds accessible to the public. The idea was to create an open platform for sharing ideas and staying/getting in contact with people. We later realized we're running what's considered a netlabel.

Upitup remains completely uninfected by commercial interests - to the contrary, we love to see the music industry trying to catch up with new technologies while suffering from their self-imposed politics. We are proud to be able to supply our music for free.

Up it up?

The slogan "Up It Up!" can be comprehended as a battlecry of digital culture. Unless you "up something up to the network", it stays where it is, unshared (in your brain, on your pc etc.). To "up it up" equally means to "go for it", to "make it hot".